KUK - LMS

Syllabus

MODULE NO / UNIT	COURSE SYLLABUS CONTENTS OF MODULE	NOTES
Course Code: M-BECOE -044 Course Name: Group - VI Data Analytics) - Data Analytical Techniques-I
1	Data Analysis Techniques Meaning, types and sources of data; Level of measurement scale: nominal, ordinal, interval and ratio data; Data analysis strategy and choice of data analysis techniques; Major Parametric and Non Parametric Tests; Analysis of associations; Analysis of correlations. Reading List • Kothari, C.R. (2013). Research Methodology: Methods and Techniques. New Age International Publication, New Delhi. • Gupta, S.C.& Kapoor, V.K. (2007).Fundamentals of Applied Statistics. S. Chand and Sons, New Delhi. • Luck, David J & Rubin, Ronald S. (1989). Marketing Research 7th ed., Prentice Hall of India
2	Regression Model and Related Problems Classical Linear Regression Model-two independent variables; Testing of coefficients and significance of overall equation; Diagnosis and remedy of multicollinearity, hetereoscedasticity and autocorrelation (two methods each). Reading List • Gujarati, D.N. (1995).Basic Econometrics. McGraw Hill, New Delhi. • Koutsoyiannis, A. (1977).Theory of Econometrics. The Macmillan Press Ltd. London.
3	Dummy Variables and Time Series Analysis Use of Dummy variables. Basic Concepts of Time Series Analysis, Stationary and Unit root tests, Co-integration; Standard Granger causality and Error Correction Model. Reading List • Gujarati, D.N. (1995).Basic Econometrics. McGraw Hill, New Delhi. • Koutsoyiannis, A. (1977). Theory of Econometrics. The Macmillan Press Ltd. London.
4	Analysis of Experimental Data Completely randomized design, Block randomized design, Latin square design and simple factorial design. Introduction to interdependence-analysis. Reading List • Kothari, C.R. (2013). Research Methodology: Methods and Techniques. New Age International Publication, New Delhi. • Luck, David J. & Rubin, Ronald S. (1989). Marketing Research 7th ed., Prentice Hall of India.