KUK - LMS

Syllabus

MODULE NO / UNIT	COURSE SYLLABUS CONTENTS OF MODULE	NOTES
Course Code: M-BECOE -043 Course Name: Group - VI Data Analytics) - Business Research Methods
1	Introduction to Research Methodology Meaning, Objectives and Process of Research; Research Design: Pure, Applied, Exploratory, Descriptive, Diagnostic, Evaluation, Action and Experimental Research; Sources of Data: Primary and Secondary Sources; Data Collection Instruments: Observation, Interview, Schedules and Questionnaires. Reading List • Bryman, Alan (2012). Social Research Methods. Oxford University Press, Oxford. • Ethridge, Don E. (2004). Research Methodology in Applied Economics. Wiley. • Kothari, C.R. (2013). Research Methodology: Methods and Techniques. New Age International Publication, New Delhi. • Krishnawamy, O.R. & Ranghanathan, M. (2016). Methodology of Research in Social Sciences. Himalaya Publishing House, Bangalore.
2	Sampling and Data Processing Types of Sample Design - Probability Sampling Techniques: Simple Random, Stratified Random, Cluster and Multi-Stage and other Methods of Sampling; Non-Probability Sampling Techniques: Quota Sampling, Convenient Sampling, Purposive Sampling, Judgment Sampling and other Methods; Determination of Sample Size; Errors in Sampling; Data Processing: Processing and Distribution, Field Work Validation, Tabulation, Editing, Coding, Classification and Tabulation of Data, Presentation, Graphical Representation. Reading List • Ethridge, Don E. (2004). Research Methodology in Applied Economics. Wiley. • Krishnawamy, O.R. & Ranghanathan, M. (2016). Methodology of Research in Social Sciences. Himalaya Publishing House, Bangalore. • Tucker, V. (2020). Research Methods in Social Sciences. Pearson India.
3	Analysis of Data Measures of Central Tendency - Mean, Median and Mode; Measures of Dispersion - Range, Mean Deviation, Standard Deviation, Variation, Coefficient of Variation; Testing of Hypothesis - Parametric and Non-Parametric Tests; Standard Test of Hypothesis - Z test, t- test, F test and ANOVA, Chi Square test; Index Numbers. Reading List • Bryman, Alan (2012). Social Research Methods. Oxford University Press, Oxford. • Ethridge, Don E. (2004). Research Methodology in Applied Economics. Wiley. • Kothari, C.R. (2013). Research Methodology: Methods and Techniques. New Age International Publication, New Delhi. • Tucker, V. (2020). Research Methods in Social Sciences. Pearson India.
4	Fundamentals of Report Writing Importance of Report Writing; Types of Reports: Brief Reports, Detailed Reports, Technical Reports and Business Reports; Report Structure: Preliminary Section, Main Report; Research Findings and Suggested Recommendations; Limitations of the Study and End Notes; Report Writing: Report Formulation; Visual Representations: Tables, Graphs, Charts; Presenting Footnotes and Bibliography; Plagiarism and Ethical Issues in Research. Reading List • Gastel, B. & Day, Robert A. (2016). How to Write and Publish a Scientific Paper. Greenwood Publishers, California. • Kothari, C.R. (2013). Research Methodology: Methods and Techniques. New Age International Publication, New Delhi. • Krishnawamy, O.R. & Ranghanathan, M. (2016). Methodology of Research in Social Sciences. Himalaya Publishing House, Bangalore. • Tucker, V. (2020). Research Methods in Social Sciences. Pearson India.