Syllabus
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Course Code: M-ECOE -047 Course Name: Elective Course - Industrial Economics-II |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
|---|---|---|
| 1 | Methods of Product Pricing Cost-oriented methods:
Mark-up, cost-plus, Break-even, target return pricing; Market-oriented Methods:
Going-rate pricing, Premium pricing, Discount pricing, Sealed-bid Pricing;
Peak-Load Pricing; Multi-Product Pricing; Predatory pricing; Pricing of a new
product: Skimming and Penetration pricings; Non-Linear Pricing Practices: Price
Discrimination.
Reading List·
Barthwal, R. R. (1985). Industrial
Economics. Wiley Eastern Ltd., New Delhi.·
Divine, P. J., Lee, N., Jones,
R. M. & Tyson, W.J. (2018). An Introduction to Industrial Economics.
Routledge.·
Kamien, M. T. & Schwartz, N.
L. (1982). Market Structure and Innovation.Cambridge University Press,
Cambridge.
·
Lipczynski,
J., Wilson, J.O.S. & Goddard, J.A. (2016). Industrial Organisation:
Competition, Strategy and Policy. Pearson. |
|
| 2 | Project Evaluation and Theories of Mergers Methods
of project evaluation; Risk & uncertainties in project appraisal; NPV v/s
IRR; Theories and empirical evidence on Mergers and Acquisitions (M & A’s)
and diversification; Mergers and the Valuation; Discrepancies Hypothesis;
Mueller's Model of Conglomerate Mergers; Corporate Governance Mechanisms.
Reading List ·
Bains,
J. S. (1996). Industrial Organization.
Cheltenham, U. K. ·
Barthwal,
R. R. (1985). Industrial Economics.
Wiley Eastern Ltd., New Delhi. ·
Kamien,
M. T. &Schwartz, N. L. (1982). Market
Structure and Innovation. Cambridge University Press, Cambridge.
·
Lipczynski, J., Wilson,
J.O.S. & Goddard, J.A. (2016). Industrial Organisation: Competition,
Strategy and Policy. Pearson. |
|
| 3 | Industrial Policy Industrial
Policy in India – evolution and paradigm shift; Recent trends in Indian
industrial growth; National manufacturing Policy; MNCs, transfer of technology and
issues related with TRIMS; Competition policy; Industrial sickness; Exit
policy; Role of BIFR.
Reading List ·
Bains,
J. S. (1996). Industrial Organization.
Cheltenham, U. K. ·
Barthwal,
R. R. (1985). Industrial Economics.
Wiley Eastern Ltd., New Delhi. ·
Divine,
P. J., Lee, N., Jones, R. M. & Tyson, W.J. (2018). An Introduction to Industrial Economics. Routledge.
·
Hay,
D. & Morris, D. J. (1979). Industrial
Economics: Theory and Evidence. Oxford University Press, New Delhi. |
|
| 4 | Advertising Decisions of Firm The Advertising Decision: Marginalistic, Profit-Maximising Models of The Advertising Decision; Buchanan's Advertising-Price Model; Schmalensee's Model of Oligopoly Advertising; A Managerialist Model of Advertising: The Baumol-Hawkins, Bushnell-Kafoglis Static Model; A Model of Advertising Barriers: Williamson's Model of Advertising as an Entry; Prevention Strategy; Effects of Advertising. Reading List ·
Bains,
J. S. (1996). Industrial Organization.
Cheltenham, U. K. ·
Barthwal,
R. R. (1985). Industrial Economics.
Wiley Eastern Ltd., New Delhi. ·
Hay,
D. & Morris, D. J. (1979). Industrial
Economics: Theory and Evidence. Oxford University Press, New Delhi. ·
Koutsoyiannis,
A. (1982). Non-Price Decisions: The Firm
in a Modern Context. The Macmillan Press Ltd., London. ·
Smith,
D. M. (1971). Industrial Location: An
Economic and Geographic Analysis. John Wiley, New York.
·
Symeonidis,
George (1999).Industrial Economics.
University of London Study Guide (SG). |
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