Syllabus
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Course Code: M-BECOE-052 Course Name: Group 4 - Sectoral Economics) - Industrial Economics-II |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Methods of Product Pricing Cost-oriented methods: Mark-up, cost-plus, Break-even, target return pricing; Market-oriented Methods: Going-rate pricing, Premium pricing, Discount pricing, Sealed-bid Pricing; Peak-Load Pricing; Multi-Product Pricing; Predatory pricing; Pricing of a new product: Skimming and Penetration pricings; Non-Linear Pricing Practices: Price Discrimination. Reading List • Barthwal, R. R. (1985). Industrial Economics. Wiley Eastern Ltd., New Delhi. • Divine, P. J., Lee, N., Jones, R. M. & Tyson, W.J. (2018). An Introduction to Industrial Economics. Routledge. • Kamien, M. T. & Schwartz, N. L. (1982). Market Structure and Innovation.Cambridge University Press, Cambridge. • Lipczynski, J., Wilson, J.O.S. & Goddard, J.A. (2016). Industrial Organisation: Competition, Strategy and Policy. Pearson. |
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| 2 | Project Evaluation and Theories of Mergers Methods of project evaluation; Risk & uncertainties in project appraisal; NPV v/s IRR; Theories and empirical evidence on Mergers and Acquisitions (M & A’s) and diversification; Mergers and the Valuation; Discrepancies Hypothesis; Mueller's Model of Conglomerate Mergers; Corporate Governance Mechanisms. Reading List • Bains, J. S. (1996). Industrial Organization. Cheltenham, U. K. • Barthwal, R. R. (1985). Industrial Economics. Wiley Eastern Ltd., New Delhi. • Kamien, M. T. &Schwartz, N. L. (1982). Market Structure and Innovation. Cambridge University Press, Cambridge. • Lipczynski, J., Wilson, J.O.S. & Goddard, J.A. (2016). Industrial Organisation: Competition, Strategy and Policy. Pearson. |
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| 3 | Industrial Policy Industrial Policy in India – evolution and paradigm shift; Recent trends in Indian industrial growth; National manufacturing Policy; MNCs, transfer of technology and issues related with TRIMS; Competition policy; Industrial sickness; Exit policy; Role of BIFR. Reading List • Bains, J. S. (1996). Industrial Organization. Cheltenham, U. K. • Barthwal, R. R. (1985). Industrial Economics. Wiley Eastern Ltd., New Delhi. • Divine, P. J., Lee, N., Jones, R. M. & Tyson, W.J. (2018). An Introduction to Industrial Economics. Routledge. • Hay, D. & Morris, D. J. (1979). Industrial Economics: Theory and Evidence. Oxford University Press, New Delhi. |
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| 4 | Advertising Decisions of Firm The Advertising Decision: Marginalistic, Profit-Maximising Models of The Advertising Decision; Buchanan's Advertising-Price Model; Schmalensee's Model of Oligopoly Advertising; A Managerialist Model of Advertising: The Baumol-Hawkins, Bushnell-Kafoglis Static Model; A Model of Advertising Barriers: Williamson's Model of Advertising as an Entry; Prevention Strategy; Effects of Advertising. Reading List • Bains, J. S. (1996). Industrial Organization. Cheltenham, U. K. • Barthwal, R. R. (1985). Industrial Economics. Wiley Eastern Ltd., New Delhi. • Hay, D. & Morris, D. J. (1979). Industrial Economics: Theory and Evidence. Oxford University Press, New Delhi. • Koutsoyiannis, A. (1982). Non-Price Decisions: The Firm in a Modern Context. The Macmillan Press Ltd., London. • Smith, D. M. (1971). Industrial Location: An Economic and Geographic Analysis. John Wiley, New York. • Symeonidis, George (1999).Industrial Economics. University of London Study Guide (SG). |
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