KUK - LMS

Syllabus

MODULE NO / UNIT	COURSE SYLLABUS CONTENTS OF MODULE	NOTES
Course Code: XVI Course Name: Print Media Production
1	 Printing processes  Desktop publishing  Newspaper production- principles of design, newspaper makeup, dummy, effect of television and new media on newspaper makeup, newspaper form, design elements  Magazine production- layout and design
2	 Press release and press handout  Backgrounders and rejoinders  Interviews  Exhibitions  House journals  Brochure  Annual reports  Bulletin boards  Pamphlets/handbills  Posters
3	 Classified, display and display classified ad.  Magazine advertisement  Outdoor and other forms advertisement  New trends in advertisement production  Point of purchase material production
4	 Basic principles of photography  Photographic equipments, still camera, lens, films and light  Visualization of shot, composing a shot  Photography for newspaper and magazine