Syllabus
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Course Code: XIV Course Name: Communication Research |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Research: concept, definition, role and scope Social research, communication research, media research Basic elements of research. SITE, NRS, IRS, TRPs |
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| 2 | Need and scope of media research Fundamental research and applied research Experimental design and semi experimental design Exploratory, descriptive design, benchmark studies, panel studies |
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| 3 | Methods of communication research: observation, case studies, census, random sample survey,
content analysis Data collection tools Questionnaire-preparation and pre-testing Art of conducting research interview Feedforward and feedback |
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| 4 | Sources of data, data coding, tabulation, graphs and tables. Statistical methods: mean, median, mode, standard deviation, chi-square test Interpretation of data, research report writing Problems in communication research. |
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