Syllabus
|
Course Code: XIII Course Name: Public Relations |
||
| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
|---|---|---|
| 1 | Public Relations – concept and definition : Evolution and growth of public relations Functions of public relations PR in relation to marketing, advertising, publicity, propaganda and rumours |
|
| 2 | PR tools & methods Public relations writing PR campaign |
|
| 3 | Principles of PR - Laws and ethics in PR, PRSI code - PR organizations- PRSI, IPRA etc. PR Setup in central and state government PR in public and private sector Functions and responsibilities of PRO |
|
| 4 | Corporate communication- concept and scope - Corporate identity for image building - PR and corporate advertising - PR in crisis management Case studies : corporate communication Event management Special Applications of PR - Welfare agencies - Business and professional association - Armed forces - International public relations - Educational institutes |
|
