Syllabus
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Course Code: B-GAG 101 Course Name: Visual Communication |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Introduction: Communication : Concept, Process and significance Communication Types : Verbal and Non Verbal Visual Communication: Meaning and Definition Design Theory: Gestalt Principal, Visual Perception AIDA Model |
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| 2 | Basics of Art: Meaning and Definition of Art Elements of Art: Point, Line, Form, Shape, Space, Colour, Texture, Value, Principles of Art: Balance, Rhythm, Harmony, Contrast, Proportion, Dominance, Unity Process of Designing and A-B Testing |
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| 3 | Art Aesthetics: Aesthetics of Art: Origin of Aesthetics Meaning and definition of Aesthetics, importance of Aesthetics in arts and animation Indian concept of Aesthetics and theory of Ras, Bhava, Shadaang, Auchitya, Alankaar, Rasa Nispatti |
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| 4 | Compositional Theories: Golden Rules: Rule of Third, Golden Section, Golden Triangles, Spiral Section, Diagonal, Radial, Perspective: One Point, Two Point and Three Point Positive & Negative spac |
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