Syllabus

Course Code: BPPT 205    Course Name: Graphic Design (Theory)

MODULE NO / UNIT COURSE SYLLABUS CONTENTS OF MODULE NOTES
1 INTRODUCTION
Graphic Design, Visual Art, Communication Art, Graphic Art, Components of Graphic Communication, Functions of Graphic Communication
Elements of design: point line, shape, size, tone, value, weight, texture space, etc. Principles of designbalances, proportion, rhythm, unity, contrast.
2 Types of Letterforms: Typography- Structure Design and Function, Typefaces, Type families, Function of Type Composition.
Visual Images: Functions, Categories of Visuals, Originals, Visuals on Printed page, Editing of Illustrations
Layout Planning: Thumbnail Sketches, Rough Layout, Comprehensive Layout
3 Colour in Design: Introduction, Functions of Colour, Colour Vision. Colour Combination, Colour Schemes, Colour Perspective, Reproduction of Colour: Fake colours, Spot Colours, Process Colours
Copy for Printing: Verbal Copy,Copy Marking, Copy Fitting,Typesetting Proofreading
Visual Copy: Cropping and Scaling,,Sizing and Marking,Reproduction of Illustrations
4 DESKTOP PUBLISHING
Capabilities, Users of Desktop Publishing System,Equipment Required for Desktop Publishing,Features of Some Specific Software Programmes:Corel Draw,Photoshop,PageMaker,QuarkXpress
Design management: Definitions in advertising art, modern art abstract art, applied art, advertising, publicity, public relations, sale promotion, sales manager
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