Syllabus
|
Course Code: VII Course Name: Advertising |
||
| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
|---|---|---|
| 1 | Definition, concept and process of advertising Growth and development of advertising Economic and social aspects of advertising Media of advertising, characteristics of each medium |
|
| 2 | Types of advertisements and their elements Advertising industry: advertising agencies and the media of advertising Market mix and market segmentation Creative strategy and creative process |
|
| 3 | A) Media planning and budgeting B) Organizing advertising campaigns C) Case studies of advertising campaign D) Social advertising |
|
| 4 | Social marketing and development Communication strategies for NGOs Advertising standards council of India and other organisation in advertising Ethics in advertising Advertising researc |
|
