Syllabus
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Course Code: III Course Name: Introduction to Mass Media |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Technological development, invention of printing and movable type in Europe Early Anglo-Indian newspapers, Hicky’s Gazette, Buckingham’s Journal, official press Press: An instrument of social change: Birth and spread of vernacular Press in India, Social reform movement and journalism- Raja RamMohan Roy, etc. Role of media in freedom struggle |
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| 2 | Development of news agencies changing role and nature ofthe press Government’s newsprint policy Emergency and the press, Role and reports of press commissions; Current trends in English, Hindi and language journalism in India |
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| 3 | Origin and development of Radio in India AIR, Private FM, Community Radio Characteristics of Radio and TV Public and commercial radio |
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| 4 | Origin and development of television in India Public and Commercial television Television and social change : A historical perspective Present Status of television industry in India |
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