Syllabus
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Course Code: P-403 Course Name: Elective Paper - v) Public Relations (Production) |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | • Launch of a new organization in public sector. • Changing the image of an existing organization in public or private sector. • Building the image of a person in public life. • Managing a crisis situation. • Manage on event. |
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| 2 | • Prepare press release on various event. • Prepare audio release on various events. • Prepare video release in various events. • Prepare information release on various events for web |
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| 3 | • Conceiving, planning and execution (dummy) of press conferences. • Scanning the media with regard to an organization, issue, event and individual • Research inputs for preparing communication strategies. • Midterm evaluation of feedback • Post execution research |
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| 4 | • Client management by a PR personal • Planning a PR Agency and In-house PR department • Process of empanelment in PR agency • Process of empanelment of service provider for a PR agency and department • Planning and execution (dummy) for lobbying for a social, business and political cause |
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