Syllabus
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Course Code: P-403 Course Name: Elective Paper - iv) Advertising (Production) |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Preparing communication strategy for • Launch of a new organization in public sector • Changing the image of an existing organization in public or private sector. • Building the image of a person in public life. • Managing a crisis situation • Managing an event |
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| 2 | Prepare the following: (one each for social issue, a product and service) • 60 seconds ad for radio • 30 seconds commercial for television • 40 X 40 cm. print media ad |
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| 3 | • Conceiving, planning and execution (dummy) of three ad campaigns. • Scanning the media for various excellent good and bad advertisements. • Research inputs for preparing communication strategies. |
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| 4 | • Midterm evaluation feedback. • Post execution research • Role plays of account executive, creative director, visualiser, Copywriter • Planning an ad agency • Documentation for empanelment |
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