Syllabus
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Course Code: P-401 Course Name: Media Entrepreneurship |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | • Meaning, definition and concept of Entrepreneurship • Nature and scope of media entrepreneurship • Duties and responsibilities of the entrepreneurs • Challenges and risks in media Entrepreneurship |
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| 2 | • Famous Media entrepreneur in World • Famous Media entrepreneur in India • Entrepreneurship in print media • Entrepreneurship in Television and radio • Entrepreneurship in new media • Entrepreneurship in advertising and Public Relations-Press • Entrepreneurship in entertainment Industry |
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| 3 | • Grasp the basic principles of freelancing and self-employment • Understand the professional, financial, legal and regulatory framework of self-employment. • Develop and polish a freelance pitch. • Strengthen your personal brand through social media and your online portfolio. • Attitudes, behaviors, knowledge, and skills required for entrepreneurship |
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| 4 | • Modern management theory and practice for planning, organizing, leading, and deploying human capital to maximize organizational and personal success. • Motivation, human capital planning, performance management, organizational culture, decision making and leadership of self and others. • Technology behind multiple digital platforms. • New innovation in their media-related company, • How to manage communication technology. • Managing budgets, vendors, workflow, hardware, software, and production. |
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