Syllabus
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Course Code: P-303 Course Name: PR & Corporate Communications |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | • Public Relations – concept and definition • Evolution and growth of public relations • Functions of public relations • Principles of PR • Functions and responsibilities of PRO • PR Ethics |
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| 2 | • PR in relation to marketing, advertising • Publicity, public opinion, propaganda and rumors • Reputation, perception, relationship management • Lobbying • PR tools & methods • New media in PR • Social medium-Twitter, Facebook, Photo sharing sites- Youtube, Flickers |
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| 3 | • PR writing • PR campaign design • PR Agency • PR Setup in Public sector, Private sector, Central and State Governments • PR Bodies |
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| 4 | • Corporate communication- concept and scope • Difference between corporate image and corporate identity • CSR • Media Management • Crisis PR- Handling crisis, Preparing crisis plan, Dealing with the aftermath, Reputation, Crisis management team, Crisis planning, Handling bad publicity • Case studies : corporate communication |
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