Syllabus
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Course Code: P-301 Course Name: Communication Research |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | • Research: Concept, Definition, Nature and scope • Type of Research and importance of research • Elements of research • Areas of media research • Development and growth of communication research |
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| 2 | • Research Designs: Experimental design and semi experimental design, exploratory, descriptive design • Longitudinal research: Trend analysis, cohort analysis, panel studies • Research Methods: Qualitative and quantitative • Observation, case study, interview • Content Analysis, Survey method |
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| 3 | • Feed forward and feedback, NRS, TRP, opinion polls • Sampling methods: probability and non-probability • Hypotheses: Meaning, Characteristics • Data Collection tools • Sources of data: Data coding, tabulation |
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| 4 | • Introduction to Statistics • Introduction to Statistical software • Research report writing • Research synopsis • Research ethics |
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