Syllabus
|
Course Code: P-204 Course Name: Advertising & Social Communication |
||
| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
|---|---|---|
| 1 | • Origin & Development of Advertising, • History of Indian Advertising • Advertising: Meaning, Goals • Elements of Advertising • Role of Advertising- Social benefits, impact of ad on norms, attitude, behavior, perception and life styles • Ad in Indian economy • Impact on culture on ad, impact on ad on culture |
|
| 2 | • Advertising Types • Guerrilla Ad, Glass Ad, Social Ad, Viral Ad etc. • What is branding, brand image, brand ambassador, product vs corporate branding • Ad copy and layout, Ad writing for TV, Radio, Cinema, SMS, Internet, Out of home. |
|
| 3 | • Advertising media- Print, Electronic, Cinema, Outdoor, Internet • Criteria for selecting media vehicles • Media buying • Ad campaign for consumer goods and industrial goods |
|
| 4 | • Selection of an Ad agency • Case studies in advertising • Advertising research- pre-testing, post-testing • Ad laws and ethics • Regulatory system control in India-ASCI • Online expression, social networking, identity management, community building • Blogs, Tags, Wikis, Social networks, Twitter and Flickr, RSS feeds, Media sharing, Tagging |
|
