Syllabus
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Course Code: P-203 Course Name: Media Industry Management & Marketing |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | • Media Management : concept, need and scope • Ownership and structure of electronic media companies • Media business and new technology • New trends in media business • Legal issues in media business • Structure of typical programme production set up • Changing audience, media and content |
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| 2 | • Role of the Managers • Creativity and management of creativity • Planning and scheduling • Financial aspects • Inventory management • Making use of the Research and Feedback |
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| 3 | • Overview of the Media Market • Media marketing : concept, need and Scope • Penetration, reach, access and exposure to media • Revenue-expenditure in media • Selling and buying space and time on media • TRP and audience profiles |
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| 4 | • New trends in marketing • Readership surveys, Circulation Audits • GRP, TRP, Consumer surveys and audience profiles • FICCI-KPMG Reports • TAM, NRS, NMR • Social Media measurement tools: Back Tweets, Bottlenose, Pinpuff, Social Alert |
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