Syllabus
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Course Code: P-101 Course Name: Science of Communication |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | • Communication: Meaning ,Definition, Concept, Process and Elements of communication • Evolution of human beings and human communication • Need of communication in society • Socialization and communication • Communication & Culture • Indian concept of communication |
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| 2 | • Functions and objectives of communication • Barriers in communication • Principles of communication • Traditional and Folk Media • Verbal and Non-verbal communication, • Intra-personal, interpersonal, Group, public and mass communication. |
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| 3 | • Aristotle • Osgood • Dance • New Comb • Schramm • Lasswell • Berlo's • Gerbner • Gate keeping model |
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| 4 | • Importance relevance of Theories of mass communication • Magic Bullet theory • Agenda setting theory • Uses and gratification • Cultivation theory • Individual difference theory • Cognitive dissonance theory • Two Step and Multi Step theory • Behavioural theories • New trends in mass communication |
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