Syllabus
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Course Code: CC-34 Course Name: Digital & Social Media Marketing |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Digital Marketing: Concept & Applications. Social Media Marketing: Introduction, Expanding role of Web, Major zones of Social Media, Participation as additional ‘P’ of marketing, Traditional Media vs. Social Media, Careers in Social Media, Applications of Social Media. | |
| 2 | Social Communities: Concept, Zones and their Characteristics. Consumer Adoption Process and Social Media Marketing, Characteristics of Social Networking Sites, Customer Engagement and Social Media Marketing, Characteristics of Social/Brand fans. Marketing applications of Social Communities. | |
| 3 | Social Publishing: Concept, Zones, Publishing Content, Developing and Organizing Content, Social Publishing Strategies: SEO and SMO in Social Media. Social Entertainment: Social Entertainment Zones, Social Games, Social Music, Social TV and Social Celebrities. | |
| 4 | Social Commerce: Zones, Strategies and Benefits. Social Media for Consumer Insight, Role of Social Media in Research, Social Media Listening and Monitoring, Sentiment and Content Analysis, Errors in Social Media Research. | |
| 5 | Social Media and Contemporary Trends: Content Marketing, Influencer Marketing, Blog Marketing, Microblogging, Mobile Marketing, Affiliate Marketing, Ethical aspects of Social Media. | |
