Syllabus
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Course Code: CC-22 Course Name: Principles of Marketing |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Marketing: Definition, Nature & Scope, Core Marketing Concepts; Evolution of Marketing; Marketing Mix; STP (Segmenting, Targeting & Positioning); Approach to Marketing; Marketing Environment; Recent Trends in Marketing Management | |
| 2 | Product: Meaning, Levels, Product Mix; New Product Development Process; Product Life Cycle: Concept & Applications; Branding & Packaging | |
| 3 | Promotion Mix: Advertising, Sales Promotion, Personal Selling, Direct Marketing & Public Relations; Pricing: Objectives, Methods & Policies | |
| 4 | Distribution Channels: Planning & Management; Retailing; Wholesaling; Physical Distribution & Logistics Decisions | |
| 5 | Selected Applications: Marketing Research & Information System; Internet Marketing; Social Media Marketing; Content Marketing; Green Marketing; Network Marketing | |
