Syllabus
|
Course Code: IMS-906 Course Name: Marketing - Social Media Marketing |
||
| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
|---|---|---|
| 1 | Social Media Marketing- Concept, Nature, Role & Importance, Traditional Media vs. Social Media, Horizontal revolution. Participation as 5th ‘P’ of marketing, Careers in Social media. | |
| 2 | Evolution of marketing communication with Social Orientation. Web 2.0 and its characteristics, Major zones of Social Media. Network and group influence in social media. Concept of communities and their characteristics. | |
| 3 | Social communication & Word of Mouth Communication. Role and importance of opinion leaders. Social community, Characteristics, Social Networking sites, Branding and Social Networking. Application of marketing n the social community zone. | |
| 4 | Social Publishing—Concept, Channels, Content Marketing, SEO and SMO in Social Media. | |
| 5 | Social entertainment & its marketing implications. Social commerce- concept & advantages, applications. Role & importance of social media in research. Social media measurement. | |
