Syllabus
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Course Code: IMS-707 Course Name: Marketing - Event Management |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Event management- Concept, Scope & Importance. Overview of the event Industry, Major stakeholders & players, Major Event categories & types, Event Characteristics, Careers in event management. Event skill sets. | |
| 2 | Event planning & Organizing: Main issues in Event Planning, Event Planning Process, Pre-planning, Concurrent planning & Post-planning activities, Pre-planning & research for events, Event Feasibility Study. | |
| 3 | Event planning: Venue Management, Event Decoration, Staffing, Outsourcing in Events: Catering, Decoration, Light & Sound, Audio-Visual aids, Master of Ceremony. | |
| 4 | Event protocols: safety, security & disaster management in context of events, Legal Compliance & Issues, Co-ordination with Regulatory Bodies. | |
| 5 | Promotion of Events, Brief overview of Advertising & other tools of promotion for events. Budgeting for events & financial aspect. New trends in event management. | |
