Syllabus
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Course Code: IMS-706 Course Name: Marketing - Logistics Management |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Logistics Management: Concept, Importance, Sources of Competitive Advantages in Logistics, SCM: Concept, Objectives, difference between SCM and Logistics Management, |
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| 2 | Inventory Management – Concept, Inventory Planning, Inventory Management Policy, Barriers in Internal Integration; LIS (Logistics Information System) –Concept, LIS designing, |
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| 3 | Transportation: Concept, Modes, Strategy, Vehicle Scheduling , Transportation Costs in e-retailing Warehousing: Concept, Functions, Type, and Strategies; Storehouse: Objectives, Location, Layout & Control |
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| 4 | Organizing for Logistics. Demand forecasting, IT in SCM, Supply Chain Integration, Barriers in Integration of Supply Chain, Supply Chain Restructuring, Selection and Motivation of Distribution Channels | |
| 5 | Logistics Performance Management; Outsourcing Decision- Concept and Considerations. New trends in Distribution Management: Retail Selling, Services Distribution | |
