Syllabus
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Course Code: SEC-51 Course Name: Business Research Methods |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Introduction to Business Research: Importance and relevance of research in business administration; Types of business research; An overview of research process. Ethical considerations in business research: Informed consent and data privacy; Avoiding plagiarism and academic misconduct | |
| 2 | Research design and methodology: Formulating research questions and objectives; Experimental, survey, case study, and observational research designs; Sampling techniques and sampling errors | |
| 3 | Data collection methods: Questionnaire design and survey administration; Interviews: structured, semi-structured, and unstructured; Observational research methods; Secondary data sources and archival research; Validity and reliability in research | |
| 4 | Data preparation: Editing, coding, data entry. Data Analysis: Descriptive statistics and inferential statistics in the business context; Hypothesis testing and statistical significance in business research; Introduction to statistical software (e.g., SPSS, Excel) for business data analysis | |
| 5 | Advanced topics in business research: Factor analysis; Conjoint Analysis, Cluster Analysis, Multidimensional Scaling. Big data analytics and data mining applications in business research. Reporting and Presentation of Business Research Findings | |
