Syllabus
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Course Code: DSE-BHMCT-4 Course Name: B) Retail Management |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | The Business of Retail Retailing- Definition, Concept Importance, Functions of a retailer, Relationship between retail and Marketing, Retail as a career. Retail in India- Evolution, changes in the retail sector, The Wheel of Retailing, The Retail Life Cycle, Emerging Trends in Retailing. |
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| 2 | Retail Models and Theories of Retail Development Theories of retail development, concept of life cycle in retails, Business models in retails, Airport Retailing, Services retailing. Information Gathering in Retailing, Target Market Selection and Retail Location, Store Design and Layout, Visual Merchandising and Displays. |
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| 3 | Merchandise Planning, Buying and Handling, Merchandise Pricing, Retail Communication Mix, Promotional Strategy, Retail Human Resources Management, Customer Service. |
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| 4 | Retail Operating Skills Pre-Check, Opening the Sale, Probing, Demonstration, Trial. Retail Management Information Systems, Retail Audits, Online Retailing, Global Retailing, Legal and Ethical Issues in Retailing. A visit to retail mart by students. |
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