Syllabus
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Course Code: ABM-304 Course Name: Specialisation- I: AGRI-BUSINESS MANAGEMENT - Agri- Entrepreneurship |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Agribusiness Entrepreneurship - Key Concepts in entrepreneurship, entrepreneur in economic theory – Types of entrepreneurs and the entrepreneurial process; Business planning process; Factors affecting success of a new business; Environment assessment (PESTEL): political, economic, social, Technological, ecological and legal environment. Developing an effective business plan: components and procedure to prepare a business plan. Entrepreneurial Venture Initiation: Assessment of business opportunities. Business creation: Methods and Procedures to start and expand one’s own business. Managing growth: using external parties to help grow a business, franchising, advantages and limitations; case studies of progressive farmers and successful Agri-business enterprises. Institutions supporting entrepreneurs; Assistance from MSME to Agri entrepreneurs: Marketing Assistance, Research Development and Training Facilities, Export Assistance, Technology Up gradation, Assistance to Ancillary Industries, Incentives for MSMEs in Backward Areas and contemporary ED programs. |
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