Syllabus
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Course Code: ABM-303 Course Name: Specialisation- I: AGRI-BUSINESS MANAGEMENT - Agricultural Marketing Management |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Introduction to Agricultural Marketing- Meaning, Nature, Scope and Problems. Similarities and Differences between Consumer and Agricultural Marketing. Agriculture Market Structure. Agricultural Marketing Environment- Prominent Environmental factors influencing Agricultural Marketing. STP Approach with Respect to Agricultural Marketing. Agricultural Marketing Mix- Concept and Types of Agri Products. The Concepts of New Product Development and Product Life Cycle as Applicable in Agri Products; Pricing Policies and Practices for Agribusiness; Agri Distribution Management; Basic Concepts of Promotion as Applicable in Agribusiness. Role of Retail Institutions and Cooperative Agencies in Agribusiness Marketing in India- A Reference to Organisations Like FCI, NAFED, STC, Reliance Fresh and Easy Day etc. Role of IT and Telecommunications in Agribusiness Marketing. |
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