Syllabus
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Course Code: MM-406 Course Name: Specialisation-B: MARKETING - Retail and Mall Management |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Retailing – Meaning, Nature and Importance of Retailing in India. Trends & Issues in organized Retailing in India. Retail Buying Behavior. Store Location – Factors influencing Store Location and procedure of store location. Designing Store layout. Issues in Retail Pricing. Retail Promotion Strategies. Trends in retailing – CRM, Role of IT and Non-store Retailing. Shopping Malls – Concept and trends in India. Types of Malls. Strategic Planning for Malls. Mall design. Mall operation challenges: Security, marketing, leasing and maintenance of the entire building infrastructure including services and utilities. Strategic Financial issues and recovery Management in Malls. HR issues in Mall Management. Mall Marketing Strategies. Measuring Mall Performance: performance metrics and outcomes. |
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