Syllabus
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Course Code: MM-306 Course Name: Specialisation-B: MARKETING - Digital and Social Media Marketing |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Evolution of Digital marketing from traditional to modern era. Role of Internet; current trends, Info-graphics, implications for business & society; Emergence of digital marketing as a tool; Drivers of the new marketing environment; Digital marketing strategy; P.O.E.M. framework, Digital landscape, Digital marketing plan, Digital marketing models. Search Engine Optimization; introduction, onpage and offpage optimization. Search Engine Marketing with google AdWords; PPC, Display Advertising. Social Media Marketing; introduction to social media platforms, Penetration & characteristics; Building a successful social media marketing strategy. Affiliate marketing & strategic partnerships. Email and mobile marketing; Content and strategies. Google analytics; meaning, importance and tools. | |
