Syllabus
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Course Code: MBA - 401 Course Name: Entrepreneurship |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Entrepreneurship and Intrapreneurship–similarities and variance-India’s start up revolution–Trends,
Imperatives, benefits; the players involved in the start- up ecosystem, Business Incubators. Recent emergence of Indian based Unicorns. Rural entrepreneurship, social entrepreneurship, women entrepreneurs- The entrepreneurial mind-set, Key attributes of an entrepreneur -Desirable and acquirable attitudes and behaviors-Readiness-The right time, right age, right conditions; Myths and realities of entrepreneurship. Transition to the world of start-ups: Personal finance- Explaining to family- Entrepreneurial Stress- Composition–complementarities; Different life stages- Relative importance- Disagreements- Idea, opportunity and retrospective determinism. Creating and appropriating value- Scarcity, choice and trade- offs; Identifying ‘paying customers, developing market understanding; Narrowing focus; End user profiling, Ideal Persona. Market segmentation, Market sizing, Marketing plan, Pricing- Strategy; Rigor of another kind: Heuristics and Gut-feel- Business Plan. Unit economics, scalability, defensibility; Venture feasibility analysis-Pitching. Legal Matters; Organizational form–partnership, sole proprietorship, corporation. Intellectual property–copyright, trademarks- Tax, Personnel law, contract law-Law vs Ethics-Legal expenses, hiring the service provider. Digital Haves and Have-nots; Digital Economy as a resource- Promotion tools-the value of Likes and Shares- Matchmakers-Long Tail markets-Micro–Apps-Funding and Incubation. |
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