Syllabus
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Course Code: MBA - 301 Course Name: Corporate Strategy |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | An Introduction to Business Policy — Nature, objective and importance of business policy; Strategic Management –meaning, historical evolution and significance to contemporary organizations. Strategic Management Process, levels of strategy in organization. Strategy Formulation- Company's mission, purpose and objectives; corporate strategy - concept, significance and objectives; Generic strategies. Environmental and organizational appraisal (Internal & external) techniques of business environment analysis, Strategic alternatives and choice; Business ethics and corporate strategy. Concept of value chain and competitive advantage. Strategy implementation - Designing organizational structure and activating strategies; matching structure and activating strategy, Structural, Behavioral and Functional implementation, concept of synergy. Strategy Evaluation - Strategic evaluation and Control, Strategic and Operational Control; techniques of evaluation and control. Role of organizational system in evaluation. Current trends in Strategic management- trends in external environment of business, new directions in strategic thinking and new modes of leadership. Digital transformation of businesses – A strategic perspective. |
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