Syllabus

Course Code: BA-306    Course Name: Specialisation- H: BUSINESS ANALYTICS - Social Media Analytics

MODULE NO / UNIT COURSE SYLLABUS CONTENTS OF MODULE NOTES
1 Phenomenology of social media; Analysis Basics; Sentiment Analysis; Network Analysis Basics; Influence and Centrality in Social Networks; Information diffusion; Social ties and information diffusion; Social ties and link prediction; Social Spam and Malicious Behavior; Geospatial social data mining; Privacy in a Networked World; Predicting the future with social media; Emotional contagion; Social tagging and folksonomies.
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