Syllabus
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Course Code: MBA -202 Course Name: Business Research Methodology |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Introduction to Research Methodology: Research-Meaning, Nature. Scope, Objectives and Types of business research; Research Process. Hypothesis: Qualities of Good Hypothesis, Scientific Method of Research. Recent Trends in Usage of Research in Indian Corporate Sector. Research Design- Meaning and Need of a Research Design, Exploratory, Descriptive, Experimental Research Design, Qualitative Research, Observation Studies, Surveys, Experiments & Test Markets. Sources of Data- Nature and Types, Sampling Techniques-Nature and Types, Sampling Errors. Scaling & Measurement Techniques. Multidimensional Scaling. Data Editing, Coding and Tabulation, Analysis & Interpretation of Data Business Research Reports-Format, Criterion for Judgment of good research report. Advance Techniques of Data Analysis: Factor analysis. Conjoint Analysis, Cluster Analysis. Use of statistical tools such as Correlation and Regression analyses to analyze univariate, bivariate and multivariate problems. |
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