Syllabus
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Course Code: MBA -103 Course Name: Business Communication |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Business Communication: Understanding communication process, communication channels, barriers to communication and the importance/miracles of effective communication at workplaces, communication networks in organizations. Communication Basics-Just-A-Minute Presentation Workshop-Jam Feedback and overcoming Gloss phobia. Business presentations: Planning & Preparing, Visual Aids, Delivery, Graded Team Presentations, Reading, listening & Questioning. Writing Business Communication: Writing Reports, Proposals, Emails, circulars and memorandums, Summaries, Presentation feedback, Writing Bios and Resumes. Writing job application letters, Contemporary challenges of business communication. External media communication and advertising: Communication with media through news releases, communication about the organization through Advertising. Communication delivery in virtual era. |
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