Syllabus

Course Code: MBA -102    Course Name: Managerial Economics

MODULE NO / UNIT COURSE SYLLABUS CONTENTS OF MODULE NOTES
1 Nature and Scope of Managerial Economics. Basic economic concepts used in managerial decision making; Objective of a firm: Wealth, Profit, Sales and Value maximization.
Understanding demand function: Law of demand, Elasticity of demand and its significance in Managerial decision-making; Consumer equilibrium-utility and indifference curve approach; Price, income and substitution effects; Essentials of demand estimation and forecasting.
Short-run and long-run costs and production functions; Cost curves and economics of scale; Price and output determination under perfect competition, monopoly, monopolistic competition, and oligopoly. Pricing strategies and tactics.
National Income— Alternative concepts, measurement and determination of National income; Inflation— types, measurement and control: Monetary and Fiscal Policies. Currency flows and essentials of exchange rate determination.
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