Syllabus
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Course Code: MC 412 Course Name: Optional Group II (Marketing) - Rural Marketing |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Nature, characteristics, opportunities and challenges to rural market in India; Rural marketing environment; Rural marketing research;Rural consumer behavior; Segmenting rural markets;Rural marketing strategies; Rural market vs. urban market; New Product development for the rural market. Rural marketing mix; Media planning for rural markets; Personal selling in rural market; Marketing of consumer durables and nondurables; Marketing of agricultural produce; E- commerce in rural markets. |
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