Syllabus
|
Course Code: MC 313 Course Name: Optional Group II (Marketing) - Retail Management |
||
| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
|---|---|---|
| 1 | Retailing: Concept, Characteristics, importance and functions; Theories of retailing: Retailing in India. Strategic Planning in retailing; Planning for global retailing. Retailing Formats: Classifying retail institutions according to ownership, store based and non- store based retail organizations. Planning location of retail institution; Trading area analysis, deciding the most desirable type of location, choice of a general location, choosing and evaluating a particular site. Human Resource Management in retailing: Objectives and function; setting up a retail organization, organizational patterns in retailing. Managing store employees. Store Operations Management: blueprinting operations; deciding stores layout; store design and displays; energy management; loss prevention and security issues. Customer Service: Concept and importance, developing service strategy; service quality- dimensions and GAPS model; Retailing customers. Financial management in retailing: Sources of finance, FDI in retail; analysis of financial and operational performance, retail audit. Applications of information technology in retailing; Social, ethical and legal aspects in retailing. |
|
