Syllabus
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Course Code: MC 311 Course Name: Optional Group II (Marketing) - International Marketing |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | International marketing concepts, opportunities and challenges in international marketing. International Marketing Environment: Economic environment, cultural environment, political- legal environment; Planning and organizing for international marketing, Alternative market entry strategies. International Product Decisions: Product policy, product adaptation and standardization; Global branding and packaging; New Product development; Product line policies. International Distribution and Logistics System: Channel of distribution, factors affecting channel choice, managing channel members, international marketing logistics policy. International Advertising and Promotion: Creative challenges, media planning and analysis, agency selection; Sales promotion; Managing personal selling. Pricing for International Marketing: Factor influencing price settings, pricing policy and strategies, transfer pricing, price quotations. Controlling international marketing operations. |
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