Syllabus
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Course Code: MC 310 Course Name: Optional Group I (Marketing) - Applications of Statistical Methods in Business |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Sampling: Probability and non-probability methods; Sampling and non-sampling errors, precision and accuracy; Efficiency of sampling methods; Law of large numbers, central limit theorem and sampling distributions. Estimation and Hypotesting: Point and interval estimation; Large and small sampling tests- z- test, t-test, and f-test. Non- parametric Tests: Chi-square tests- goodness of fit, independence, homogeneity and equality of population proportions; Other non- parametric tests- sign test, sign test for paired observations, Wilcoxin signed-rank tests, Wald-Wolfowitz test, Krushal Wallis H test. Statistical Quality Control: Statistical control of quality; causes of Variations in quality; Quality control charts; Purpose and logic of their constructions; Control charts for variables-X Charts and R Charts. Advanced Statistical Techniques: ANOVA, discriminant analysis, factor analysis & cluster analysis. |
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