Syllabus
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Course Code: MC 308 Course Name: Optional Group I (Marketing) - Marketing Research |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Introduction to Marketing Research: Nature, scope and importance; Marketing research process. Formulating the Problem, Research Design: Exploratory, experimental and descriptive research, Sampling design; Sources of information; Designing questionnaire; Methods of data collection; Scaling techniques; Sampling and non-sampling errors. Qualitative Research: Meaning, process and methodologies. Qualitative Research Techniques: Observation, Survey. |
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