Syllabus
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Course Code: MAFA-207 Course Name: Advertising Campaign |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | (i) POSTER: Size 20” x 30” Medium: Poster color (ii) Assignment as given by the examiner. Product Campaign - Minimum 12 Assignment i. logo _ 1 ii. Letter head, Visiting Card, Envelope – 1 Set. iii. Poster – 3 iv. Hoarding/Banner - 1 v. Press Layout – 2 vi. Magazine Layout – 2 vii. Two Assignments according to the topic (Play card, Show card Cube, , cutout, Package, Dangler, counter display etc. Any- 2) viii. Table calendar - 1 ix. One reference file. |
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