Syllabus
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Course Code: BH-ENG 103 Course Name: Media and Communication Skills (Generic Elective) |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Introduction to Mass Communication (i) Mass Communication and Globalization (ii) Forms of Mass Communication Topics for Student Presentations: (a) Case studies on current issues Indian journalism (b) Performing street plays (c) Writing pamphlets and posters, etc. |
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| 2 | Advertisement (i) Types of advertisements (ii) Advertising ethics (iii) How to create advertisements/storyboards Topics for Student Presentations: (a) Creating an advertisement/visualization (b) Enacting an advertisement in a group (c) Creating jingles and taglines |
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| 3 | Media Writing (i) Scriptwriting for TV and Radio (ii) Writing News Reports and Editorials (iii) Editing for Print and Online Media Topics for Student Presentations: (a) Script writing for a TV news/panel discussion/radio programme/hosting radio programmes on community radio (b) Writing news reports/book reviews/film reviews/TV program reviews/interviews (c) Editing articles (d) Writing an editorial on a topical subject |
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| 4 | Introduction to Cyber Media and Social Media (i) Types of Social Media (ii) The Impact of Social Media (iii) Introduction to Cyber Media |
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