Syllabus

Course Code: GT-903    Course Name: Organizational Behavior and Business Management

MODULE NO / UNIT COURSE SYLLABUS CONTENTS OF MODULE NOTES
1 Introduction to organizational behaviour: nature of organizational behaviour, O.B. and other similar fields of study. Psychology, sociology, anthropology, political science. Approaches to O.B.. challenges and opportunities for organizational behaviour.
2 Perception: concept of perception, perceptual process, factors influencing perception. Learning: concepts of learning, components of learning process, factors affecting learning. Leadership: meaning of leadership, leadership theory, charismatic leadership theory, trait theory, behavioural theory. Motivation: concept of motivation, motivation and behaviour, theories of motivation, Maslow’s need hierarchy theory.
3 Concept and forms of organisation structure. Concept of organisational culture, creating and sustaining organisational culture. Nature of organisational change, factors affecting organisational change, resistance to Change, overcoming resistance change. Human resource development: meaning and concept. Personnel management: meaning, nature, importance and functions of personnel management.
4 Business: concept, nature and objectives. Social responsibility of business. Environment: meaning of environment, constituents of environment, Economic, social, political, legal and technological environment. management: definition, nature and significance. Functions of management. Planning, organising, staffing, directing and controlling. Financial management: objectives and functions of financial management. Marketing Management: nature, scope and importance of marketing management, modern marketing concepts. Role of marketing in economic development, meaning, nature and scope of international marketing.
Copyright © 2020 Kurukshetra University, Kurukshetra. All Rights Reserved.