Syllabus
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Course Code: M-SOCE-035 Course Name: Sociology of Mass Communication |
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| MODULE NO / UNIT | COURSE SYLLABUS CONTENTS OF MODULE | NOTES |
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| 1 | Communication: Concept, Basic Model and Types; Varieties of Communication-- Developmental, Corporate, and Political Communication Media Studies Methods –Content Analysis, Surveys and Ethnographic Method |
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| 2 | Mass Communication: Meaning, Features and Functions; Means of Mass Communication; Media Audience; Mass Media effects on Youth and Children | |
| 3 | Mass Media and Media Criticism: Culture Industry (Adorno), Popular Culture (Braudrillard) vis-à-vis High/Elite Culture; Globalization of Culture and Media Imperialism | |
| 4 | Communication and Development: Communication Infrastructure in India; Developmental Role of Communication; Innovation and Diffusion; Mass Communication Dysfunctions – Digital Divide; Cultural Hegemony |
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